Oriient’s Head of Marketing, Michal Kassif, outlines the importance of nurturing customer loyalty in today’s market using in-store location and proximity marketing to increase mobile app engagement and boost customer loyalty.
Oriient and Google Maps now offer home-to-shelf to provide end-to-end unique shopper journeys that start at home and finish at the shelf.
With Oriient, retailers can upgrade from static store maps to real-time navigation and increase shopper basket size.
Retailers can create the ideal in-store experience with indoor positioning with easy search, navigation and delivery of location-based real-time promotions. Meanwhile retailers gain critical visibility into customers’ shopping journeys and traffic flow.
A new study finds that 93% of participants agree Oriient’s in-store navigation improves the shopping experience.