Google-Trax-Oriient Webinar: In-store tech solutions – New must-know trends for 2022

Watch the full recording below, download the PDF, or read on to learn more about this webinar.

Two years ago, the pandemic forced shoppers from in-store to online, leaving retailers to grapple with a once-in-a-lifetime transition. Now, as the world settles into a “new normal”, shoppers are returning to stores with more expectations than ever. Hassles like not being able to find an item, promotion spam, and other friction points in the shopping journey are no longer acceptable–and retailers are responding by re-imagining what the in-store experience should be.

On January 28th, three innovative leaders in the retail tech space hosted an interactive webinar to discuss some of these timely challenges, as well as provide a peek into the promising new trends in retail tech emerging in 2022.

The featured guest speakers were Paul Tepfenhart, Director of Global Retail Solutions at Google, Ariel Cohen, Director of Strategic Alliances at Trax, a pioneer in shelf automation, and Mickey Balter, CEO and co-founder of Oriient, the indoor GPS company that is revolutionizing the world of indoor positioning.

Paul (Google) started off by walking attendees through a “lightning history of retail”, which underscored just how quickly retailers had to pivot their operations in 2020 and 2021. He highlighted some of the biggest challenges faced by retailers in the wake of the pandemic. Mickey (Oriient) then explained the concept of the “phygital” store–a brick-and-mortar store that bridges the online/offline gap by bringing in frictionless and personalized digital experiences. He also touched upon how and why retailers should measure ROI in this new retail landscape. Ariel (Trax) followed by outlining the foremost trends shaping the retail industry in 2022, as well as a real-life demo of the Trax solution–a computer-vision and robot-powered shelf management system.

Some of the key takeaways:

  1. What prevents brick-and-mortar retailers from addressing the most common friction points? A lack of data about the in-store customer experience. Google, Oriient, and Trax make data collection and analytics a key component of their offering.
  2. Retailers should stop thinking in terms of separate “channels” (digital vs. in-person), and bring all of the benefits of digital to the in-store experience. Better decision-making enabled by more data and operational enhancements are just some of the benefits of this approach.
  3. Retailers that embrace emerging technologies like machine learning, computer vision, geolocation, and IoT sensors (things that are leveraged by both Trax and Oriient), will lead the way in reinventing supply chains, customer experiences, and retail operations.


Time to Oriient your space.