Rethinking In-Store Navigation: How Oriient is Digitally Transforming Physical Retail

In today’s retail landscape, the line between digital and physical shopping is blurrier than ever. Customers expect the same ease and personalization they experience online, even when they walk into a store.

But there’s a problem: brick-and-mortar stores haven’t kept pace.

Shoppers still get lost in large store formats, miss key promotions, and leave without finding what they came for. Employees waste time giving directions or searching for misplaced items. And retailers lose revenue, not due to poor products or pricing, but because of poor in-store experience.

 

At Oriient, we believe it’s time for a change.
And we’ve built the technology to make that happen.

Seamless Indoor Navigation – Without Any Hardware

Oriient delivers real-time indoor positioning, navigation, and insights – all without installing a single beacon, sensor, or piece of hardware.

Powered by advanced AI models, Oriient’s system delivers sub-meter accuracy – far beyond industry norms – enabling experiences that feel seamless, reliable, and precise.

Using smartphone sensors and our proprietary technology, Oriient creates a GPS-like experience indoors. Shoppers can find exactly what they’re looking for, stores can send targeted promotions based on location, and operations become more efficient, no infrastructure required.

This “no hardware” approach means faster deployments, lower costs, and scalability across entire store networks. Whether you have 10 stores or 1,000, Oriient adapts to your footprint.

What Oriient Enables for Retailers

• Better shopper experience: Help customers navigate aisles, locate products, and reduce frustration.
• Faster order fulfillment: Enable store associates to complete online order picking up to 50% faster, and reduce out-of-stock error rates from ~20% to under 7%.
• Contextual marketing: Deliver personalized offers exactly when and where they matter most.
• In-store analytics: Understand customer behavior, dwell time, and traffic patterns – in real time.
• Operational efficiency: Optimize store layout, reduce staff search time, and streamline inventory management.
• Autonomous layout upkeep: Oriient learns from user behavior and scan patterns to detect changes in shelf layout and product locations, automatically updating store realograms without manual intervention.
• Loss prevention: Use location intelligence to spot anomalies and reduce shrink.

A Real-World Example

Imagine a customer walks into a large grocery store looking for gluten-free snacks.
They open the retailer’s app and search. Oriient immediately guides them to the correct aisle, highlighting not only the product location but also suggesting a new gluten-free product on promotion.

As they approach the shelf, the app surfaces a personalized coupon. The customer adds two more items to their basket – items they might not have found on their own.

Meanwhile, store staff use Oriient to locate misplaced inventory faster and to ensure promotional displays are placed exactly where they’ll have the most impact.

This is what smart retail looks like: digital precision, physical world.

Why It Matters

In an era where every shopper touchpoint counts, in-store experience can no longer be left to chance. Oriient empowers retailers to bridge the digital-physical gap and finally unlock the full potential of their stores.

And the best part? It’s easy to implement. No hardware. No rewiring. Just results.

Let’s talk about how Oriient can power your next-gen store.

Contact our team to learn how we can help transform your stores  and your customer experience.

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