If You Provide Indoor GPS, Will People Use It?
In short, yes.
But is it really necessary? Most buildings aren’t that complex, right? And people are smart enough to eventually find that meeting room, doctor’s office or box of cereal, right?
Except, what about the time they spend looking for all of that? These days, we’re all busy, and therefore, impatient. We squeeze grocery shopping into our lunch hour, so we can make it to a spin class after work, in order to make it to dinner with friends, all before 8pm, when the kids go to bed (and then we hit the work emails). And that makes anything that saves time or offers convenience extremely valuable, and appreciated – and thus, used.
So how does Indoor GPS actually improve visitor experience inside your space?
Optimized Routes and Guidance
The most obvious way in which Indoor GPS benefits users is navigation. Using a search feature, anyone can find another person, place or product, and be navigated to it via an optimized route. Especially for large buildings, hyper-markets, malls, campuses and hospitals – this is a game-changer in user experience, convenience – and of course, time saving.
Improved Floor Plans and Layouts
When Indoor GPS supplies analytics on traffic of visitors within a building, this gives the facility owners and managers full visibility into the traffic flow and utilization of their spaces, thus allowing them to create the most intuitive floor plan possible. What does this mean for users? A smarter indoor experience – with a much more comfortable layout, less traffic jams, and easier interactions.
Instantly getting a message out to a person or group of people, based on where they are or where they’re headed is possible with Location-Based Actions. From security alerts (“You’re in a restricted area”), to fun notifications (“Free donuts in the kitchen – look to your left!”), or personalized promotions (“Your favorite shampoo is 25% off today- one shelf ahead”) – they are a great way to target and engage with people based on their locations.
Not only do they help with providing useful information, but they also work in reverse – allowing users to point out the exact locations of things – to share a location with a friend, call for assistance, or report on an area that requires maintenance or cleaning, helping operations to run more smoothly.
Insights for Owners and Operators
However convenient Indoor GPS is for users, it is arguably the most beneficial for building and store managers. Full visibility into how spaces are being used gives the advantage of better decision making – in regards to optimization of operational teams and management, and perfection of layouts according to space utilization. In addition to review of historic data retrospectively, Indoor GPS allows monitoring in real-time, so it can even be used to improve command & control and shorten response times.
Indoor GPS offers users more than just the aforementioned elusive spare time. An improved, more personal, catered experience is created indoors when managers and owners have the tools to realize their user’s needs.
And a hassle-free, cost-effective and scalable solution for Indoor GPS is finally available, so that users’ needs can be satisfied, the indoor experience improved and operations can run more efficiently. Requiring no hardware and quickly implemented, Oriient’s Indoor GPS delivers all of that using just a smartphone.
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